We help owners, founders, and subject-matter experts turn their expertise into consistent thought leadership. Through short interviews, we extract your best ideas, stories, and perspectives and turn them into content that builds authority and keeps your brand visible where your customers are paying attention. More →
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“The resulting content not only met but exceeded performance benchmarks—generating standout engagement metrics across platforms.”
Steven Soderberg
Lenovo | SR Manager. WW Marketing
Our Process
1.
Strategy & Preparation
Before we hit record, we need to understand your goals. We’ll do an onboarding call where we get to know you and your business, then we’ll create a content strategy that leverages that fits. During this time, we’ll also identify the topics your target audience is interested in, and what questions they need answered to move forward.
2.
Remote Interview
Prior to the recording, we’ll send you the exact questions we’ll be asking so you have time to think about how you’ll answer them. We’ll then use video podcasting software to record our interview session.
3.
Content Repurposing
Within 2 weeks we’ll be able to turn a single hour-long interview into: 10 text posts, 5-7 quote graphics, 3-5 short form videos, and one blog post.
Trusted By:
We foster long-term relationships. Do you want to start one?
Output:
Learn what you can expect from us.
Text Posts
Easily the most scalable format. Social platforms reward posts that keep users on the platform, and well-written text posts significantly increase dwell time. These can be used across Facebook, X, LinkedIn, Reddit, Google Business Profile, and even as Instagram descriptions. Additionally, they are easy for LLMs like Chat GPT to skim. If you hate being on camera, these are the way to go.
Static Graphics
Most people on social media don’t know you. You need to grab their attention and pique curiosity. Static graphics are a great way to do this because you can communicate critical information that stops your ideal customer mid-scroll. But it has to be well designed, and specific to pain points. If you’re tired of generic industry quote graphics, this is a must have. Your voice. Your insights.
Video
Video content is the best way to get your audience to know, like, and trust you as a professional. Text posts and static graphics can do a lot of heavy lifting, but video is the way to expedite the process. It shows off your personality, and makes you more relatable as a human being. Also, if you’re running paid ads you can retarget viewers by watch time.
About
Small Box Social Media was started to give small businesses and start-ups a way to create consistent, personalized content for an affordable price.
After spending a decade working for larger agencies, we’ve stripped away everything that doesn’t move the needle. Instead of locking you into long contracts with inflated deliverables, we believe it’s best to deliver the “minimal viable dose” of what you need, based on where you’re currently at.